VinServe Academy
Practical Wine Education for the Restaurant Professional

Learn about wine and elevate your career
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01.

Take our Level 1 Course

02.

Have fun learning about wine

03.

Get VinServe Certified
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About VinServe

Jim Goffred

I’m Jim Goffred, founder of VinServe. I got my start behind the bar in 1998 and have been immersed in the wine world since 2004. Along the way, I’ve earned several industry certifications, but more importantly, I’ve developed a passion for making wine education useful, clear, and accessible to every restaurant professional. The VinServe Level 1 Course is the first in a series of practical training programs designed to help you increase your wine sales, boost your confidence, and open doors to higher-end restaurants with serious wine programs. No fluff, but just the knowledge that actually helps on the floor.

Start your wine journey today!

"This course gave me the confidence to talk about and sell wine when before I avoided it .”
Mike saw his income increase when he completed this class.

Get motivated to be confident with wine!

If you’re ready to make more money, feel more confident, and take the next step in your hospitality career, this course is for you. VinServe Level 1 gives you the practical wine knowledge guests expect, and managers notice. In just a few hours, you’ll unlock skills that can lead to better tips, bigger checks, and real opportunities in top-tier restaurants. Let’s level up.

20 minutes per lesson

Find time for learning with these short and effective lessons.

Work it around your schedule

Choose a time to learn that fits you and your preferred style.

Empowering Yourself 

These courses will help you navigate with world of wine and be more confident on the floor and in interviews!  

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